<From Linkedin>
They say … “customers don’t know what they want.”
But the reality is …
…customers know what they *don’t* want.
Here’s 3 case study examples:
1) Customers didn’t know they wanted GOOGLE,
… they knew they didn’t want noisy directories like Yahoo!
2) Customers didn’t know they wanted TRANSFERWISE
… they knew they didn’t want slow and expensive remittances
3) Customers didn’t know they wanted NETFLIX
… they knew they didn’t want late fees and limited movies
Digital transformation is about building small cross functional teams that identify and respond fast to these customer frustrations.
Too often we think the way forward is a “killer app” or a magic wand that disrupts everything.
The reality is that doing common things uncommonly well is the most disruptive strategy of all.
